Branding

for NY School Supplies

Pencil Vania

A pencil is an implement for writing or drawing, constructed of a narrow, solid pigment core in a protective casing that prevents the core from being broken or marking the user's hand. Pencils create marks by physical abrasion, leaving a trail of solid core material that adheres to a sheet of paper or other surface. They are distinct from pens, which dispense liquid or gel ink onto the marked surface. Most pencil cores are made of graphite powder mixed with a clay binder. 

Brand Identity

NY School Supplies

Art director: Luis Michel

for NY School Supplies